Long standing partner of the NFL, Campbell’s Chunky® Soup evolves their NFL presence into the Madden NFL competitive arena as a corporate sponsor of the Madden NFL 21 Championship Series. Additionally, as part of MCS21, Gillette is promoting an exclusive offer for Madden NFL fans in support of the NFL Team Razor available for all 32 teams at /Madden. Gillette, as a longtime NFL sponsor, is bringing to life the Madden NFL partnership as part of its “Every Day is Gameday” campaign for the 2020-21 NFL season. Gillette is welcomed as a new sponsor for the MCS21 season as a part of a larger Madden NFL 21 partnership where they are the exclusive sponsor of the Gillette Style Zone within The Yard – a new mode where players are able customize their avatar, including facial hair, hairstyle and more, to express their individuality. Together, Oakley and Madden NFL will showcase the power of Prizm™ technology, as used by Derwin James to dominate the real and virtual gridiron. The World tournament in celebration of the launch of Prizm™ Gaming - the brand’s first optical solution developed specifically for gaming. Oakley signs on as the presenting sponsor of the all-new Derwin James vs. ![]() Joining the MCS as a first-year sponsor is iconic sportswear brand Oakley. As the longest standing partnership of the series, SNICKERS® will continue to foster and celebrate the biggest plays, most memorable Madden moments through ritualized MCS activations such as #SnickersTop5Plays and SNICKERS® Moment of the Year. SNICKERS® returns as a sponsor this year for the third consecutive season. “Alongside this world-class roster of sponsors, all connected by our affiliation to the NFL, we’ll deliver new and authentic brand experiences that fuel football culture and resonate with the next generation of fans.” ![]() Director of Commercial Brand Partnerships at EA SPORTS. “Coming off the biggest product year in the history of the franchise and the star-studded, entertainment-driven evolution of MCS programming, Madden NFL 21 has stepped onto an elevated platform of opportunity for brand partnerships in the world of competitive gaming,” said Vida Mylson, Sr. Sponsors’ roles have also expanded this year, with each being deeply integrated into the revamped MCS21 through bespoke branded experiences that will help bring Madden NFL players and football fans accessible competitive action and entertainment every week. Joining Pizza Hut as sponsors of MCS21 are fellow NFL official marketing partners SNICKERS®, Oakley, Gillette and Campbell’s Chunky® - diversifying the Series’ non-endemic sponsorship roster. Madden NFL 21 Championship Series Sponsors (Graphic: Business Wire)
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